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8 Great Ways to Market Your York Small Business During the Holidays

The holidays are a great time to market your small business! There are so many creative ways to get your business name out there and attract new customers. Here are a few ideas from the York Region Chamber of Commerce to get you started:

Share a Gift Guide via PDF

One of the best ways to market your small business during the holidays is to create and share a gift guide. This is a great way to show off your products and services and give customers some ideas on what to buy for their loved ones. You can create a PDF of your gift guide and share it on your website, social media, or email list. You can also follow this link to learn how to separate pages in your PDF by splitting them. This can be helpful if you want to create several different guides.

Invest in Seasonal Packaging

Another great way to attract attention to your small business during the holidays is to invest in holiday packaging. This can be anything from festive wrapping paper to custom holiday-themed boxes. Customers will appreciate the extra effort, and it will make your products stand out from the competition.

Post Useful Web Content

During the holidays, people are looking for content that is useful, informative, and interactive. If you can provide this type of content on your blog or website, you will be sure to capture their attention. Some ideas include holiday recipes, how-to guides, gift ideas, or even fun quizzes.

Use Social Media Engagement

Social media is a great way to connect with potential customers during the holidays. Make sure you are active on all of the major platforms (Facebook, Twitter, Instagram) and take advantage of holiday-themed hashtags. You can also run social media contests or giveaways to attract even more attention to your small business.

Run Giveaways or Contests

Who doesn't love a good giveaway or contest? Offer up some of your products or services as prizes and promote it across all of your channels. This is a great way to generate excitement and interest in your small business. Just be sure to set some rules and regulations so things don't get too out of hand!

Celebrate Loyal Customers

The holiday season is also a great time to show appreciation for your loyal customers. Send them a handwritten thank-you note, give them a discount on their next purchase, or throw them a special holiday party. They will appreciate the gesture and it will solidify their loyalty to your small business.

Work with Other Local Businesses

Team up with other local businesses in your area to cross-promote each other during the holidays. This is a great way to reach new customers and build relationships with other businesses in your community. You can co-host an event, create joint marketing materials, or offer discounts when customers purchase from both businesses.

Support a Local Charitable Organization

Supporting a local charity is another great way to market your small business during the holidays. Customers will appreciate that you are giving back to the community, and it will make them more likely to do business with you in the future. There are many ways you can support a charity, such as donating products or services, hosting fundraisers, or volunteering your time.

There are so many creative ways to market your small business during the holidays! By investing in holiday packaging, posting useful content, engaging via social media, holding giveaways or contests, rewarding loyal customers, partnering with other local businesses, supporting a local charity, or hosting an event, you will be sure to attract new customers and grow your business this holiday season!

 

Join the York Region Chamber of Commerce to network with other local entrepreneurs and access valuable resources for helping your business grow.