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4 Things York Region Entrepreneurs Should Do Every Week To Keep Their Business Healthy

As an entrepreneur, you likely understand that running your own business is a constant commitment. Once you have your operational processes in place, you cannot simply walk away and expect the business to succeed automatically. There are always tasks that need to be done and upkeep that you have to perform yourself. You might choose to tackle each problem as it comes, or you can build out a schedule for your business management routine. If you choose to take this more organized approach, you can list out a few key items that you should oversee each week to ensure that your enterprise remains healthy. Regardless which route you choose, here are four business tasks the York Region Chamber of Commerce says you should be doing every week.

 

1. Research New Developments in Your Industry

Experts explain that market research is a valuable method for gathering information about your target audience as well as your competition. Performing this type of research regularly allows you to stay in touch with shifts in consumer demand. You should also watch what other entrepreneurs in your space are doing, as this can give you insight into emerging opportunities for success.

 

You should also keep an eye on new advancements in technology. When cutting-edge tools, software, and techniques become available, you don't want to be the last person in your niche to catch on to the latest trends.

 

2. Update Your Social Media Presence

Social media is a necessity in any modern marketing endeavor. Effective use of social media allows you to reach a wide range of potential customers when promoting your products and services.

 

When you form a social media strategy, consider how you want your audience to perceive you. BCC explains that you want to come across as a trustworthy and reliable brand, which also entails keeping your social pages active. Make sure to engage with your social media presence on a weekly, if not daily basis so that you remain relevant in the eyes of your clientele.

 

3. Check In With Your Network

Any business owner would be hard-pressed to succeed as a one-person show. Even if you do not hire employees, you likely have a network of other professionals and freelancers who collaborate with you to bring your enterprise to life. It is important to check in with your contacts when projects are ongoing, but also during periods of downtime as well. 

 

If you begin working with freelancers on important projects, like your accounting or marketing materials, be sure to establish reliable communications first. Since many contractors use PDFs because of their stability and accessibility, check out how to edit a PDF using a free online editing tool. That way you can add comments, highlights, and sticky notes directly on the document to provide feedback, and you’ll both have copies of these comments for later reference.

 

4. Reach Out to Your Customers

Forging a strong relationship with your customers is the best way to build loyalty and foster a better brand identity. You might already accomplish this to a certain extent through your social media practices. Another way to reach out directly to your audience is through a weekly email newsletter.

 

Perhaps the best way to make your customers feel like they are valued is by giving them an opportunity to provide feedback. LocaliQ reports that 70% of customers will do business with you again after a problem if you took the time to resolve it, but 90% won’t willingly come back if left unhappy. So it’s important that you give your customers ways to provide both positive and critical feedback, and that you take the time to address issues quickly and thoroughly. You can then form a strong connection by personally thanking those individuals for their feedback and explaining how you might implement it.

 

Focus on the Personal Connections

Invoicing, accounting, and other administrative tasks are also part of the weekly workload for busy entrepreneurs. However, it's the interpersonal aspects of running a business that are often overlooked. You can keep your marketing and outreach practices going strong by maintaining them on a weekly basis. Don’t be afraid to reach out to your developing network of professionals and freelancers who can help you with problem areas. And use great online editing tools alongside your social media accounts to stay on track with communication strategies. It may seem like a lot of work, but in the end it will all help make your business healthy and thriving. 

 

Access even more great resources to help your business grow and thrive in our community by joining the York Region Chamber of Commerce.